1. DATA CONTROLLER

The data controller responsible for your personal data is:

Infinity X Investments Ltd
Company No. 16998775
Contact: Get in Touch

2. INFORMATION WE COLLECT

2.1 Information You Provide

• Account/Registration Data: Name, email address, social media handles, profile information, and content niche
• Contact Form Data: Name, email address, message content, and any attachments submitted through our Formly-powered forms
• Campaign Data: Content deliverables, performance metrics, payment details, and communication records
• Brand Enquiry Data: Company name, contact details, campaign briefs, and budgets

2.2 Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, click patterns, and referring URLs
• Device Data: IP address, browser type and version, operating system, and screen resolution
• Cookie Data: As described in our Cookie Policy

2.3 Information from Third Parties

• Social Media Platforms: Publicly available data from TikTok, Instagram, YouTube including follower counts, engagement rates, and content performance
• Form Providers: Data submitted through Formly contact and application forms

3. HOW WE USE YOUR DATA

Purpose	Legal Basis (UK GDPR)
Processing Creator applications and managing accounts	Performance of a contract (Art. 6(1)(b))
Facilitating Brand-Creator campaign matching	Performance of a contract (Art. 6(1)(b))
Processing payments and financial records	Performance of a contract / Legal obligation
Responding to enquiries via contact forms	Legitimate interest (Art. 6(1)(f))
Sending marketing communications (with consent)	Consent (Art. 6(1)(a))
Website analytics and performance improvement	Legitimate interest (Art. 6(1)(f))

4. DATA SHARING

We may share your personal data with:

• The Viral Group — our parent media publisher, for campaign coordination and content distribution
• Infinity X Group — our parent investment group, for operational and strategic purposes
• Brands — Creator profile information shared for campaign matching
• Service Providers: Formly (form processing), hosting providers, payment processors, and analytics tools
• Legal Authorities: Where required by law or court order

We do not sell your personal data to third parties.

5. DATA RETENTION

• Account Data: Duration of account plus 2 years after closure
• Campaign Data: 6 years for tax and legal compliance
• Contact Form Submissions: 12 months unless ongoing relationship established
• Analytics Data: Aggregated and anonymised after 26 months

6. YOUR RIGHTS

Under the UK GDPR, you have the right to: access your data, rectification, erasure ("right to be forgotten"), restrict processing, data portability, object to processing, and withdraw consent at any time.

To exercise these rights, contact Get in Touch. We will respond within one month.

7. DATA SECURITY

We implement appropriate technical and organisational measures including SSL/TLS encryption, access controls, regular security reviews, and staff training on data protection.

8. INTERNATIONAL TRANSFERS

Data is primarily stored within the UK. Where transferred outside the UK, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

9. CHILDREN'S PRIVACY

The Platform is not intended for individuals under 18. We do not knowingly collect data from children.

10. COMPLAINTS

You may lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk | 0303 123 1113

11. CONTACT

The Creator Hub
Operated by Infinity X Investments Ltd
Company No. 16998775
Contact: Get in Touch